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October 6, 2016

Seiko Celebrates Grand Opening of Miami Boutique


October 3, 2016 (Mahwah, NJ) – It is with great excitement that Seiko opened its second Seiko boutique to enter the United States at 130 NE 40th Street Suite 11 in Miami’s Design District. The opening event was held at Michael’s Genuine in Miami, hosted by Seiko Corporation of America Chairman Akio Naito, and attended by over 100 industry and Miami influencers.

Photo Credit: © Robin Hill Photography

Surrounded by the world’s most iconic brands in the Design District, the Miami Seiko boutique is primarily
dedicated to Seiko’s prestigious collections, including Grand Seiko, Astron and Credor. It will also unveil collections never before sold in the US, including Presage, and various boutique exclusives within the US, including the Prospex collection. This venture continues to showcase Seiko’s progressive philosophy of presenting paramount design, quality and precision in each new project brought to the US fine timepiece market.

“The opening of our Miami Seiko Boutique truly signifies the beginnings of Seiko’s position as a permanent global leader in the timepiece industry. This boutique is a showcase of Seiko’s craftsmanship and technologies in watchmaking,” says Mr. Naito. “Following the standards from boutiques in Tokyo, Paris, Amsterdam, Hong Kong, Cairo, New York City, Sydney and Dubai, the Miami Design District will add a new and continued superior level of exposure of the ever-growing U.S. and global presence. Seiko will continue to seek the most ideal locations to spotlight our product, catering to our luxury timepieces, including Grand Seiko, Astron and Credor.”

The Miami Seiko boutique boasts a design that expresses Seiko’s brand vision, “Moving ahead, touching hearts,” with an emphasis on innovation and refinement as well as its core value of being the only watch manufacturer with every watchmaking expertise. Seiko’s brand elements of history, technology, luxury and craftsmanship are found throughout the boutique, focusing on a modern yet sophisticated style.

For more information on the New York Seiko boutique, visit www.seikousa.com/boutique.